unFur

A close collaboration between Mobiquity Amsterdam, the International Anti-Fur Coalition (IAFC), Hexaware and the University of Westminster made it possible to launch this amazing digital fashion project: UNFUR. A digital fur collection to fight the fur industry - available to buy through an NFT auction. An innovative way to raise awareness about the still existing fur industry that is silently killing more than 100 million animals each year. Using the current hype around NFTs and the Metaverse. All earnings from the NFT auction will go to the IAFC.

The UNFUR NFT collection consists of five unique digital fashion pieces - designed by fashion students from the renowned University of Westminster, London, UK.

The entire project was completed in three months. From the garment concept, the digitisation of the fashion designs and animations to the generation of the NFTs and the complete marketing campaign including the digital campaign platform.