Branding
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L&D HUB

/ About the project
We developed a vibrant and purposeful brand identity for an internal Learning & Development Hub that embodies the organization's commitment to employee growth. The visual language centers on a distinctive "LD" monogram that cleverly integrates the speech bubble motif—symbolizing dialogue, communication, and the exchange of ideas at the heart of effective learning.
The dual-tone approach creates a visual system that's both professionally grounded and refreshingly approachable—much like the learning journey itself. The resulting identity system delivers a cohesive visual experience across all touchpoints while remaining flexible enough to evolve alongside the program's expanding educational offerings—ultimately creating an inviting, recognizable brand that employees can connect with throughout their professional development journey.
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