A digital fashion collection

Every year, one hundred million animals are bred and killed to supply the fur industry. That’s why we have launched ‘UNFUR:‘ A campaign in partnership with International Anti-Fur Coalition (IAFC) and the University of Westminster to raise awareness around the atrocities of the global fur trade.

As part of the campaign, University of Westminster students designed a digital fur fashion collection including five fashion pieces that were digitised as NFTs by Mobiquity and Hexaware.

The fashion collection, announced at MET AMS: Europe’s leading Metaverse festival and hosted on the UNFUR campaign website, invites members of the general public to purchase them on a sustainable blockchain with all earnings from the NFTs sale and resale donated to the International Anti-Fur Coalition in its fight against the fur trade.




What we did

Brand development | Animation | Illustration


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