IRL/url
IRL/URL is a creative agency working in the idioms of design, brand, fashion, art and product.
Founded by rockstar highly-skilled professionals.
My team and I got the opportunity to create their digital business card.
To help convey the essence of the agency and give a feel of the next gen services that they offer we created an unconventional infinite loop web experience loaded with 3d, cool materials, shaders, and post-processing.
… and as a cheery on top, we even got awarded the FWA of the day.
We took the logo apart, reinterpreted it in 3D using different themed cubes in the realm of irl/URL, and built it back together. All while still ensuring to maintain a low file size in order to keep the loading times low and the flow smooth.
